The Future of TV Isn’t Just Big Tech—it’s Local, Affordable, and Evolving

The streaming world is moving fast—literally. From the rise of FAST channels attracting younger viewers, to new innovations that reshape how content is delivered, and even how ads are created, there’s plenty shaping the way our communities watch and connect. In this issue, we highlight the shifts that matter most for operators: the role of free channels in building loyalty, the realities of rising sports costs, fresh technology solutions, and why local content continues to be your biggest differentiator.

Why FAST is more than a side-channel for younger viewers

FAST (free ad-supported streaming TV) isn’t just for “cord-cutters.” Recent research from Comcast’s Xumo shows the average FAST user is 40.9 years old, with 58% of viewers between 18-44, and nearly half of pay-TV subscribers and cord-cutters now regularly using FAST.

What’s more, FAST viewers are almost always multi-platform: 72% also watch cable or broadcast TV, and 86% subscribe to at least one premium streaming service. Evening viewership is growing steadily, too—users spend about 1 hour 40 minutes with FAST in prime evening hours.

For Whitepaw’s community — ISPs, streaming operators, regional content distributors — this means a fresh opportunity:

• FAST offers a low-friction entry point: attracting younger, price-sensitive viewers without requiring full subscription commitment.

• Bundling or packaging FAST content with broadband or other services can improve value perception.

• Curated FAST lineups (news, movies, genre channels) will still matter: quality, relevance, and ease of discovery are key.

FAST isn’t replacing pay TV or SVOD—it’s augmenting them. And that makes it a powerful lever for growth, loyalty, and new ad revenue streams.

New Podcast Episode: No Commercial Breaks

What sets local operators apart from the national giants? Community content.
From high school sports to county fairs, eagle cams to local radio, this type of programming keeps people connected in ways the big streamers simply can’t.

In our latest episode of No Commercial Breaks, we explore:

• How community channels strengthen customer loyalty

• Creative partnerships with schools and local groups

• Examples of content people love (and keep asking for)

Watch the full conversation on LinkedIn

• AI Tools Are Making TV Ads Affordable Again — Streaming platforms are testing AI-driven tools that slash the cost of producing and placing commercials. For small businesses, that could mean advertising on TV for the first time. For operators, it opens the door to more diverse ad buyers and stronger ties with local communities.

• Fox Launches “Fox One” Streaming Service — Built for diehard Fox fans, the new service leans heavily on sports and news. It’s niche, but still another entrant in the crowded streaming race.

• Amazon Expands Programmatic Ads with SiriusXM — Amazon is extending its programmatic integration into SiriusXM, blending audio and streaming ad ecosystems in new ways. A quick signal of where digital advertising is headed.

• Vimeo Goes Private in $1.38B Deal — Bending Spoons is taking Vimeo private, marking a major ownership shift for the video platform. Interesting for industry watchers, though less directly relevant for operators.

Sticker Shock: NBA Fans Face Rising Streaming Costs

This one stings: The Athletic reports NBA fans are paying more than ever, often juggling multiple subscriptions just to follow their teams. Costs are climbing while frustration grows.

For local providers, the takeaway is clear:

• Price fatigue is real.

• Bundles and simplified packages are a lifeline.

• Keeping sports accessible keeps communities connected.

Read the full story

Tech Spotlight: Bitmovin & Akamai AMP2

Big infrastructure news: Bitmovin and Akamai just launched AMP2 to make OTT and D2C platforms more efficient. Think faster playback, smoother delivery, and easier scaling. For operators, it’s a reminder—audiences expect quality at speed, and that means leaning on the right tech stack.

See the announcement

Looking Ahead

As the landscape keeps shifting—whether it’s FAST channels reshaping how people watch, sports streaming costs creating pressure, or new tools changing the ad game—one thing is clear: local providers remain uniquely positioned to lead with connection and value. We’ll keep sharing insights that help you stand out, serve your communities, and adapt to what’s next. Thanks for reading this edition of Whitepaw Wire—and stay tuned for more stories that matter.

Emily Call