This Week in Streaming: AI, Nostalgia & Big Industry Moves

Welcome to This Week’s Whitepaw Wire!

Remember when watching TV meant flipping through channels, hoping something good was on? Now, streaming has taken over, and the landscape is evolving faster than ever. From AI-powered dubbing to game shows making their way to streaming, video is changing how we engage with content—and we’re here to keep you in the loop. Whether you're a creator, a marketer, or just someone who loves great content, this newsletter is your backstage pass to the latest in streaming, video, and tech.

Amazon Prime Video is Testing AI-Assisted Dubbing—Is This the Future of Content Localization?

Amazon Prime Video is exploring AI-assisted dubbing, a move that could make more content accessible to global audiences. The test includes 12 movies and series now featuring AI-generated English and Latin American Spanish dubs—titles that previously lacked dubbed versions.

This isn’t just about efficiency; it’s part of a larger trend where AI is playing a growing role in content localization. Amazon is blending AI with human oversight to improve accuracy, but early viewer feedback has been mixed. While some appreciate the expanded language options, others feel the AI-generated voices lack the nuance of traditional dubbing.

As AI continues shaping the way content is produced and consumed, it raises an interesting question: Will AI-driven localization become the industry norm, or will audiences demand a more human touch?

What do you think—game-changer or just another AI experiment?

Check it out here

Hulu's Oscars Livestream Marred by Technical Glitches, Frustrating Viewers: Hulu’s first Oscars livestream faced major technical issues, cutting out during key moments like Best Picture. Viewers were frustrated as the stream ended abruptly, forcing Disney to release a full replay later. The incident highlights ongoing challenges in streaming live events.

YouTube Plans Major Revamp of TV App After Overtaking Netflix in Viewing Time: YouTube is preparing a significant redesign of its TV app to enhance user experience and integrate paid content from various streaming services directly on the homepage. This move comes as YouTube surpasses Netflix in TV viewing time, aiming to position itself more competitively alongside platforms like Netflix and Amazon Prime Video.

Fox Plans New Streaming Service to Complement Tubi's Success: Despite the success of its free, ad-supported platform Tubi, Fox Corporation is set to launch a new subscription-based streaming service by the end of 2025. This forthcoming service aims to reach audiences outside traditional cable bundles, offering a blend of sports, news, and entertainment content. CEO Lachlan Murdoch emphasizes that this initiative seeks to attract "cord-cutters and cord-nevers" without undermining Fox's existing cable offerings.

How Are YOU Using Video? 

Video is transforming business—whether you're creating content, running ads, or still figuring it out. We want your take!

Take 3 minutes to fill out our State of Video Survey and get early access to industry insights. Your input will help shape the trends we’ll all be watching in 2024!

Let’s be real—you watch TV, scroll social media, and binge videos online. Video is everywhere! So tell us: how are you using it in your business?

• Super quick (under 3 min!)

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Your Favorite Game Shows Are Finally Coming to Streaming!

For so many of us, Jeopardy! and Wheel of Fortune weren’t just TV shows—they were part of our daily routine. Maybe you remember shouting out answers with family after dinner, watching your grandparents solve puzzles before bedtime, or dreaming of what you'd buy with a big Wheel spin. Now, for the first time ever, these legendary game shows are heading to streaming!

Sony Pictures is finalizing a deal to make new episodes available for next-day streaming starting this September. That means no more scrambling for the remote at 7 PM—soon, you’ll be able to watch on your schedule.

It’s a nostalgic win for longtime fans and a perfect way for new audiences to experience the magic. Read more about the upcoming streaming deal here.

Who else is ready to relive those classic game show moments? Stay tuned for details on where you can stream!

That’s a Wrap on This Week’s Whitepaw Wire!

Thanks for tuning in! The world of streaming and video is moving fast, and we’re here to keep you in the know. Whether it’s AI shaking things up, classic shows making a comeback, or the latest industry shifts, there’s always something exciting on the horizon.

Until next time, keep creating, keep streaming, and we’ll see you in the next edition of Whitepaw Wire!

Emily Call